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నైరూప్య

Editorial Highlights for Crisis Management

Bembady Bharathi

The identification of threats to an organization and its stakeholders, and the strategies used by the organization to deal with these threats is crisis management. Organizations must be able to deal with the potential for dramatic changes in the way they do business because of the unpredictability of global events. Crisis management also needs decisions to be taken within a limited period of time. Any business, large or small, can face problems that affect its normal course of operations negatively.